Wednesday, December 31, 2014

Vital Details On Sustainable Digital Printing

By Stacey Burt


In the recent past people have become aware of the impacts of environmental degradation. As such there have been measures and attempts to develop products for this purpose. Among them is sustainable digital printing. This started only as a fad but has been growing in strength and influence that promoters and publishers have taken a serious approach to it.

Digital printing is a method of printing where a digital image is transferred from a storage device directly onto the various types of available and applicable media. This is a step forward from older printing methods which relied on a lot of materials and was much slower and incurred more costs in overall printing jobs.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

People are continuously undertaking to preserve the environment. The various companies in digital print are also feeling the need to follow suit and design products that would auger well with their clients. Some of the initial steps most have taken is changing to production methods that use recycled, biodegradable and renewable materials such as recycled paper and vegetable inks.

Another undertaking by people who support the digital migration of printing patterns and methods is the new trend of designing, making and using less paper. This is determined in terms of the size and weight of the paper. Designers have discovered that trimming a small portion of the paper in the average book would save up to 1000 sheets.

Packaging manufacturers help this movement by producing packing material that can be re-purposed into other forms and uses after its initial use is done. Say for example, a cardboard packaging for a refrigerator can be re-purposed into play chairs, or cut into smaller portions and re-purposed as light bulb holders.

The digital printing field has borrowed a leaf from their engineering and architectural counterparts and adopted their own version of modular building. They have adopted it as modular design. Modular design is involved in creation of customized solutions with standardized and prefabricated materials which are easy to repair and update as well as recycle.

Fonts have also been a decision factor in this printing circles. Product designers are being seen to have a shift towards font faces that are not only elegant but easy on the eye in terms of reading. The font type should also be regarded as ink efficient for it to be acceptable to use especially in packaging and promotional material.

Digital printing is a relatively new concept. However it has taken pace and is turning heads as it is continuously and being progressively adopted by individuals and companies alike. This simple concept which started only as a trend by environmentally conscious people has developed from a simple fad to a concept relied on by marketers to brand their products as Green.




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