Writing copy for business websites and blogs can be a good way to earn an income from the convenience of your bedroom or kitchen table. If you're already writing professionally and want to expand your client base, you should consider marketing yourself as a natural health copywriter. Since you are already used to writing, your next step in interesting this segment of the marketplace is to learn what motivates its believers.
You want to get to know these consumers as well as you can. Researching the demographics that fit the general profile is one way to do it. It is often the case that completely different demographics are drawn to supplements for entirely different reasons.
You should check out blogs to find out why people believe in the supplements they take and how they think the supplements make them healthier. If you have a business client in the market, he may have conducted surveys already. If he will share the results with you, you will get a lot of good information from them.
The best copy is conversational. You need to write as though you were talking with a friend. The language you use should be simple and straightforward. You never want to sound as though you are preaching to a congregation. It is perfectly acceptable, when writing copy, to forego a lot of the English sentence structure you learned in high school. You can't abandon good grammar, but you can use it informally to create your own voice.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
Good headlines are one of the main keys to successful copy writing. This is where you need to spend a lot of your time. You should experiment with a number of headlines before you settle on anything. The headline is what will determine whether or not the consumer will read the text. It won't matter how great the product is if your headline doesn't stop the reader in his tracks and convince him to read further.
After the headline, the first sentence is next in copy writing importance. You have already pulled the reader in with the headline, you don't want to lose him with a long winded, convoluted introduction. Keep it simple and give the reader solid information. This sentence needs to tell the reader that you're going to solve his problems. The following sentences have to tell him how you are going to do that.
When you are writing about things like supplements, many readers will be skeptical. They require proof instead of outrageous claims. Testimonials are compelling but not sufficient. It usually takes some sort of scientific evidence, specifically addressing the claims made, that turns readers into buyers. As the copywriter it is your job to bridge that divide.
You want to get to know these consumers as well as you can. Researching the demographics that fit the general profile is one way to do it. It is often the case that completely different demographics are drawn to supplements for entirely different reasons.
You should check out blogs to find out why people believe in the supplements they take and how they think the supplements make them healthier. If you have a business client in the market, he may have conducted surveys already. If he will share the results with you, you will get a lot of good information from them.
The best copy is conversational. You need to write as though you were talking with a friend. The language you use should be simple and straightforward. You never want to sound as though you are preaching to a congregation. It is perfectly acceptable, when writing copy, to forego a lot of the English sentence structure you learned in high school. You can't abandon good grammar, but you can use it informally to create your own voice.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
Good headlines are one of the main keys to successful copy writing. This is where you need to spend a lot of your time. You should experiment with a number of headlines before you settle on anything. The headline is what will determine whether or not the consumer will read the text. It won't matter how great the product is if your headline doesn't stop the reader in his tracks and convince him to read further.
After the headline, the first sentence is next in copy writing importance. You have already pulled the reader in with the headline, you don't want to lose him with a long winded, convoluted introduction. Keep it simple and give the reader solid information. This sentence needs to tell the reader that you're going to solve his problems. The following sentences have to tell him how you are going to do that.
When you are writing about things like supplements, many readers will be skeptical. They require proof instead of outrageous claims. Testimonials are compelling but not sufficient. It usually takes some sort of scientific evidence, specifically addressing the claims made, that turns readers into buyers. As the copywriter it is your job to bridge that divide.
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