One of the biggest challenges of publishing articles on LinkedIn is getting them read by as many people as possible. Long Island advertising agencies across the board can agree, which is why it's important to know how to get your content seen. Believe it or not, improving engagement in this respect isn't as difficult as it appears. For proof of this, here are a few methods that you can start using as soon as possible.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
It can be argued that timeliness is just as important as the quality of the content you publish. For those that haven't been seeing the engagement they've been looking for on LinkedIn, it might be the result of poor timing from a publishing standpoint. For better results, try to post your articles during the middle of the week. You should also focus on late mornings and early afternoons so that you have as many eyes on your work as possible. You may be surprised by how many readers you draw in.
Finally, stay engaged with your fellow connections. Perhaps the reason why your connections aren't reading your work is that they don't know it exists. One of the ways to correct this is by seeing what they've been up to. If they recently posted status updates or shared articles, leave your thoughts in the form of comments. LinkedIn is a form of social media, after all, so ultimately networking is the name of the game.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
It can be argued that timeliness is just as important as the quality of the content you publish. For those that haven't been seeing the engagement they've been looking for on LinkedIn, it might be the result of poor timing from a publishing standpoint. For better results, try to post your articles during the middle of the week. You should also focus on late mornings and early afternoons so that you have as many eyes on your work as possible. You may be surprised by how many readers you draw in.
Finally, stay engaged with your fellow connections. Perhaps the reason why your connections aren't reading your work is that they don't know it exists. One of the ways to correct this is by seeing what they've been up to. If they recently posted status updates or shared articles, leave your thoughts in the form of comments. LinkedIn is a form of social media, after all, so ultimately networking is the name of the game.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
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For more details about LinkedIn in general, kindly contact fishbat.. Free reprint available from: How To Get Your Linkedin Content Seen, By Long Island Advertising Agencies.
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