Thursday, June 21, 2018

Application Of Maneuver Warfare In Business Settings

By Thomas Sullivan


Military strategies used in the past can be brought into an organization to serve the same purpose when applied in the ordinary life, particularly in business settings. One of the most used strategies is maneuver warfare. This has its origin in the world war one where the effort was concentrated on decapitating the opponent instead of engaging in a physical fight. When applied in a business setting, it can be used in a number of ways where the intention is to have a bigger control of the market than the competitors.

The first technique that can be implemented is the use of pricing that is lower or accommodating. Many organizations fail to understand that consumers are different and especially when it comes to affordability. They place rates which are too high which discourages them from making purchases. Introduce price discounts or generally lower them to a level that will gain profit while still enticing the customers.

Timing is another beneficial way to beat the competitors. When one realizes that the other players in the market have the tendency of lacking the products when the consumers need them most, they can come up with the decision to serve the gap. The moment they restock, they find out that you have already taken the share that they previously held.

During advertising, there are those strategies that are usually ignored maybe due to the belief that they have a small reach or are too expensive. Use this to the advantage of the organization where those forums are used to cover a more extensive reach than that which is already covered by the competitors.

Packaging and containerization are ignored by a majority of organizations, and it can hence be used as a chance to beat the opponents in a market setting. Once you study the buyers, it becomes easy to understand this aspect and to notice a leak is easy. If the competitors do not fully satisfy the element, make it reach to their specifications, and the result will be witnessed with an increased amount of customers.

Quality is among the most basic ways through which competition is carried out. Purchasers will be on the look for high quality and specifically ISO standards, if it is not found in the other players in a market, introduce them in the organization to attract those that are after that level of standards. Keep it at a higher level than them to ensure that your business gets a higher preference.

Moreover, use after sales services and free gifts to entice buyers. The obsession with making profits blocks businesses from maintaining customers. Attract purchasers by reducing the costs upon purchases by giving them those after sales services when they do not receive them from the opponents. Additionally, attach some value gifts regularly as a marketing method.

Lastly, integrate the launching of new products and brands. Putting the load on one side, that majority of firms do results in a failure of a process. Change this and incorporate every part of the company into the system and better results will be achieved. This applies to the core principles of the system that are focus and softness. A combined team is likely to move fast than one which is divided.




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