Making promotional materials can be tricky. For one, you need to be mindful of the messaging. Two, you need to consider how you would place the message in a very limited space such as that of cards. Those who are in charge of making it are constantly faced with the challenge on how to maintain their solid branding on different messaging module.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size. The sleeve acts as protection for the card so it should be created in such a way that cards will easily fit in and will not easily slide out. The size has to be slightly bigger than the card by about few inches just enough to provide convenience in placing it in and removing it.
Type of paper used. This is important because it can define the quality or the longevity that the material will have. The more sturdy the paper is, the more resilient it is to folding and the like. You can start by considering how thick it should be. Part of the consideration should be the issue of how glossy the paper is.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
This is true especially when it comes to cards. From the business cards they use up to the hotel key card sleeves, everything is created with a plan in mind. They are distributed to guests after all. Which means that they are considered as promotional materials.
Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.
Size. The sleeve acts as protection for the card so it should be created in such a way that cards will easily fit in and will not easily slide out. The size has to be slightly bigger than the card by about few inches just enough to provide convenience in placing it in and removing it.
Type of paper used. This is important because it can define the quality or the longevity that the material will have. The more sturdy the paper is, the more resilient it is to folding and the like. You can start by considering how thick it should be. Part of the consideration should be the issue of how glossy the paper is.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Details of the design. You can go for the minimalist one bordering from plain white to something that has an addition of lines on it. You also have the option to achieve a more creative appeal by applying colors in them. Ideally, applying the same color that is associated with your company is the best option.
Free space. This is the area on the sleeve, usually at the back which remain blank. If you are going for a white background, then placing something in here can be of benefit. You can insert some friendly guidelines or even a short detail of a special event that is conducted by the hotel for the guests.
Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.
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